企业家秘籍

Group 1 - The core idea of building a high-end brand is to represent responsibility and credibility, as seen in the naming of brands after their founders, which reflects a commitment to quality and trustworthiness [2] - A true high-end brand must possess a value proposition that resonates with users on a spiritual level, emphasizing "trust" and "safety" as key components of luxury [3] - The process of creating a high-end brand requires patience, as many new brands in China are still in their entrepreneurial stages [4] Group 2 - Wei Jianjun has been the chairman of Great Wall Motors since June 2001, overseeing the company's strategic planning and business development [5] - Under Wei's leadership, Great Wall Motors has transformed from a small local factory into a modern multinational enterprise, with a diverse portfolio of brands and products, including SUVs, sedans, and new energy vehicles, operating in over 170 countries [6] - Wei emphasizes a philosophy of specialization and continuous improvement, advocating for companies to act as "technical translators" and risk "advisors" for users [6]