打造蓉酒品牌 成都如何发力？

Core Viewpoint - The adjustment in pricing strategies by leading liquor companies, such as Guizhou Moutai, reflects the transformation anxiety and desire for breakthroughs in the Chinese liquor industry, which is currently undergoing a deep adjustment phase due to intense competition and market saturation [1] Group 1: Industry Trends - The liquor industry in China is transitioning from "scale competition" to "value competition," making brand strength a key factor for regional differentiation and success [3] - The revenue rankings of major liquor companies indicate that Guizhou Moutai leads with 170.61 billion yuan, followed by Wuliangye at nearly 90 billion yuan and Luzhou Laojiao at approximately 34 billion yuan, while Chengdu's Shui Jing Fang has a revenue of only 5.217 billion yuan, highlighting significant room for growth [3] - Chengdu is actively seeking to enhance its liquor brand through policy measures aimed at supporting the development of the "Rong Jiu" brand and promoting flagship products [5] Group 2: Policy Initiatives - The "Measures for Promoting High-Quality Development of the Liquor Industry in Chengdu" draft emphasizes the need for brand protection and support for liquor companies in intellectual property rights and market order maintenance [5] - Chengdu's government plans to explore the establishment of a liquor fund and include liquor companies in the "Huirong Loan" whitelist to alleviate financing difficulties, providing a sustainable financial support system for high-quality industry development [9] Group 3: Market Dynamics - The shift in consumer behavior from business banquets to social and self-consumption is prompting a focus on innovative consumption scenarios, with policies encouraging the integration of liquor with tourism and experiential consumption [12] - Chengdu's liquor industry is developing a unique liquor tourism route that combines historical culture, brewing techniques, and tourism experiences, aiming to attract both domestic and international visitors [13]