Core Viewpoint - Guangzhou is accelerating the construction of a new model for real estate development, focusing on the "Four Goods" initiative, which includes good houses, good communities, good neighborhoods, and good urban areas. The aim is to enhance residential product design and supply, guiding the market towards a consensus on the standards for "good houses" [1][2]. Group 1: Project Launch and Market Response - The "Yun Yue He Ming" project, developed by Guotai Real Estate and Greentown China, is the first new regulation project launched in the core area of Baiyun New Town, symbolizing a strategic response to the demand for quality living [1]. - The president of the Guangzhou Real Estate Industry Association emphasized that the current market confidence is being rebuilt from the scarce supply of quality offerings, and "Yun Yue He Ming" is seen as a significant project that meets the aspirations for a better life [1][2]. Group 2: Policy and Quality Standards - The Guangzhou Housing Policy Research Center has introduced twenty specific measures in response to national calls for "good house" construction, raising quality standards across the entire supply chain, including building materials and construction techniques [2]. - The "Yun Yue He Ming" project exemplifies the industry's transformation under these new regulations, aiming for long-term value that can lead the market and withstand economic cycles [2]. Group 3: Design and Features of the Project - The project emphasizes a holistic approach to living, integrating nature, architecture, and lifestyle, with a focus on creating harmony between people and the natural environment [2]. - Architectural features include a 9-meter high double-layer community entrance, fully covered walkways, and high-ceilinged lobbies, designed to cater to diverse family needs with precision [2]. - The project offers residential units ranging from approximately 100 to 138 square meters, with a focus on maximizing views and ensuring unobstructed sightlines through careful architectural orientation [2]. Group 4: Industry Trends - The real estate industry is transitioning from a phase of extensive expansion to one that prioritizes quality, experience, and cultural significance as core competitive advantages [3]. - The shift from "scale" to "quality" marks a turning point in the industry, with projects like "Yun Yue He Ming" driving deeper engagement in product refinement and enhancing the overall living experience [3].
广州白云新城核心区首发新规项目云樾和鸣
Zhong Guo Jing Ying Bao·2026-01-19 14:41