“史上最长春节假期”催热旅游市场,板块望迎来业绩与估值双重修复
Xuan Gu Bao·2026-01-19 14:43

Group 1 - The travel market is experiencing a surge in demand as the Spring Festival approaches, with student flight bookings increasing over 20% year-on-year since January [1] - Cross-border travel demand has exploded, with outbound travel service bookings rising nearly 40% and inbound travel flight bookings increasing over four times in the last two weeks [1] - High-end hotel bookings for the Spring Festival have surged nearly 70% year-on-year, indicating a growing demand for quality travel experiences [1] Group 2 - The government has emphasized expanding domestic demand and boosting service consumption, which is expected to benefit the travel sector, particularly OTA, hotels, and scenic spots [2] - The tourism sector is currently valued at historical lows, and the extended Spring Festival combined with visa-free policies is likely to lead to a dual recovery in performance and valuation [2] Group 3 - Junting Hotel is focusing on a light-asset strategy and expanding its brand influence through partnerships, while the opening of hotel REITs presents new opportunities for optimizing its asset structure [3] - China Duty Free Group, a leader in the duty-free market, is expanding its city duty-free store operations and implementing an integrated "airport + city store" model to enhance customer conversion rates [3]