业绩持续亏损 别样肉客盯上功能饮料

Core Viewpoint - Beyond Meat is expanding from the plant-based meat sector into the beverage market with the launch of Beyond Immerse, a plant-based functional drink aimed at muscle recovery, gut health, and immune support [1][2] Group 1: Product Launch and Strategy - Beyond Immerse is made primarily from pea protein and includes tapioca fiber, vitamin C, and electrolytes, and is free from GMOs and sugar alcohols [1] - The drink is currently available exclusively on Beyond Meat's new direct sales website, Beyond Test Kitchen, with future retail expansion dependent on customer feedback [1] - This marks Beyond Meat's first non-meat product launch, driven by rising consumer interest in obtaining protein from various product forms [1][2] Group 2: Financial Performance - Beyond Meat has faced declining revenues and ongoing losses since 2022, with revenues of $419 million in 2022, $343 million in 2023, and projected $326 million in 2024, alongside losses of $366 million, $338 million, and $160 million respectively [2] - In the first three quarters of 2025, the company reported revenues of $214 million, a year-over-year decline of 14.37%, with net losses widening to $193 million [2] Group 3: Market Trends and Competitive Position - The launch of Beyond Immerse aligns with a growing market for high-protein beverages, which saw a 122% increase in product offerings from 2020 to 2024 [3] - Innova Market Insights identifies "Powerhouse Protein" as a key trend for 2026, with nearly 60% of global dining consumers actively seeking to increase protein intake [3] - Beyond Meat's competitive edge lies in its expertise in plant protein extraction and flavor masking technology, as well as its established supply chain for pea protein, which offers cost and quality advantages [3] Group 4: Industry Insights - Experts suggest that Beyond Meat's move into beverages is a short-term strategy to address performance pressures, while also representing a long-term trend of horizontal expansion in the plant protein category [4]