中国经济年报丨2025中国电影市场观察：银幕光影创造的经济“神话”

Core Insights - The Chinese film market experienced a strong start in 2026, with annual box office surpassing 1 billion yuan within the first 10 days [1] - In 2025, the total box office reached over 51.8 billion yuan, marking a year-on-year growth of over 20%, with 1.238 billion moviegoers [1] - The integration of film with cultural tourism and consumption has created significant spillover effects, contributing to economic growth [1] Film Technology Advancements - The first Chinese space documentary, "Outside is the Blue Planet," utilized a domestically developed 8K ultra-high-definition camera in space, showcasing advancements in film technology [3] - Breakthroughs in projection technology, such as the CINITY LED projection system, have enhanced the viewing experience, with the number of LED theaters in China leading globally by the end of 2025 [5] Global Reach and Popularity - Chinese films gained international acclaim, with "Ne Zha 2" screening in major theaters worldwide, including locations in France, the USA, and Australia [7] - The number of theaters screening Chinese films in North America increased from 135 to over 1,000, with non-Chinese audiences making up 30% of viewers [9] - In 2025, the overseas box office for Chinese films exceeded 1 billion yuan, with screenings in 46 countries and regions [9] Cultural Impact and IP Development - Iconic characters from films like "Ne Zha" and "Wang Wang Mountain Little Monster" have become global cultural IPs, generating significant merchandise sales [11] - The sales of derivatives from "Ne Zha" reached hundreds of millions of yuan, while "Wang Wang Mountain Little Monster" contributed to a tourism boom, with ticket sales in Shanxi increasing by 43% [11][13] Economic Contribution - The film industry is positioned as a major driver of consumption, manufacturing, and cultural activation, moving beyond traditional single screenings [14] - The upcoming 2026 Spring Festival is anticipated to further stimulate the "film+" trend, indicating ongoing growth potential in the industry [14]