时尚消费有望在“十五五”期间达到万亿级别
Bei Jing Shang Bao·2026-01-19 15:29

Group 1 - The core viewpoint is that China is experiencing a structural expansion from goods consumption to service consumption, with service consumption growth consistently outpacing goods consumption, becoming the main engine for economic growth [2] - By 2025, over 20 million new consumer goods categories are expected to emerge in China, with a notable increase in fashion-related categories [2] - Fashion consumption is projected to become a trillion-yuan-level growth point during the 14th Five-Year Plan period, extending beyond clothing and accessories to encompass a broader range of lifestyle products and services [2] Group 2 - The fashion consumption scale in China is anticipated to exceed 2 trillion yuan, showing three major trends: from niche to mass appeal, from single categories to cross-border integration, and from goods consumption to lifestyle extension [2] - Cities like Beijing are becoming global innovation hubs for fashion consumption due to their ability to gather innovative resources, advanced communication systems, and international consumer demographics [3] - The development of a "first-release economy" is identified as a key strategy to promote fashion consumption, utilizing formats like first stores, first launches, and first exhibitions to introduce innovative products and experiences to the market [3]

时尚消费有望在“十五五”期间达到万亿级别 - Reportify