我们都被西贝贾国龙这个大聪明，再一次当猴耍了？

Core Viewpoint - The article discusses the controversial public relations strategies of Xibei's founder, Jia Guolong, suggesting that his actions may be misunderstood by the public, and he could possess a deeper understanding of the market and public sentiment than perceived [1][5][13]. Group 1: Company Performance - Xibei has achieved significant success in the restaurant industry, ranking second in China with an annual revenue of 6 billion yuan [7]. - The company operates nearly 400 outlets nationwide, indicating a substantial scale of operations [7]. Group 2: Public Relations Strategy - Jia Guolong's approach to public relations has been criticized, with many believing he lacks understanding of public sentiment and media [2][10]. - Despite the absence of a dedicated public relations team, Jia has managed to navigate crises effectively, suggesting a potential strategic advantage [8][15]. - Jia's recent public statements indicate a focus on customer service and product quality rather than traditional public relations tactics [7][15]. Group 3: Market Perception - There is a prevailing notion that Jia Guolong's actions are irrational, but the article posits that he may be operating on a level of understanding that is not accessible to the average person [5][9]. - The article raises the possibility that Jia's public persona and actions could be part of a larger, more strategic plan that the public fails to recognize [15].