离岛免税购物热度爆棚

Core Insights - The Hainan Free Trade Port has seen significant growth in duty-free shopping since its full operation began a month ago, with a notable increase in both the number of shoppers and total spending [2][4][6] Group 1: Duty-Free Shopping Growth - From December 18, 2025, to January 17, 2026, the number of duty-free shoppers reached 745,000, with total spending amounting to 4.86 billion yuan, marking year-on-year increases of 30.2% and 46.8% respectively [2] - Daily averages indicate approximately 24,000 shoppers and 160 million yuan in spending, highlighting the popularity of duty-free shopping among both tourists and local residents [2][4] Group 2: Consumer Experience and Product Range - The introduction of new product categories, including pet supplies, has enhanced the shopping experience, making duty-free stores more appealing to local consumers [3][9] - The shopping behavior is shifting from bulk purchasing to experience-oriented shopping, with consumers increasingly engaging in interactive shopping environments [4][6] Group 3: Competitive Pricing and Sales Performance - The price advantage of duty-free gold jewelry has attracted significant consumer interest, with price differences of up to 168 yuan per gram compared to mainland prices, leading to increased sales [5] - Sales data from January 1 indicates that offline and online sales exceeded 300 million yuan in a single day, reflecting the effectiveness of service upgrades and policy implementation [6][7] Group 4: Future Prospects and Seasonal Promotions - The upcoming Spring Festival is expected to drive further sales, with promotional events planned to attract consumers, including special offers and entertainment [10] - The duty-free sector is preparing for increased demand by stocking popular products in anticipation of the holiday shopping season [10]