Walmart(US:WMT) Sou Hu Cai Jing·2026-01-19 21:29Group 1 - Walmart has opened its first retail experience space, "Mashi Store," in Shenzhen, marking it as the first full-channel retail brand to enter Xiaohongshu's e-commerce platform [1] - The collaboration between Walmart and Xiaohongshu is a long-term partnership aimed at developing creative and co-branded products, including categories like baking, dairy, health drinks, and snacks [1] - Walmart's private label, "Wojixian," has been expanded to nearly 1,000 products over the past year, aiming to become a core brand symbol for the company [3] Group 2 - Xiaohongshu's e-commerce strategy for 2025 focuses on exploring new growth points through high-quality products that meet user demands, moving beyond the "buyer e-commerce" model [3] - The quality standard for "good products" on Xiaohongshu includes high quality and differentiated categories, which aligns with Walmart's offerings [3] - Walmart's product offerings on Xiaohongshu, Douyin, and JD.com do not overlap, indicating a strategic approach to product distribution across platforms [3]