“智造+文化+服务”圈粉海外游客 中国消费市场成购物热土

Core Insights - The Chinese consumer market is becoming a shopping hotspot for overseas tourists, driven by the integration of manufacturing, culture, and services [1] Group 1: Growth in Inbound Tourism - In 2025, inbound tourism from foreign visitors continues to thrive, with cruise tourism showing remarkable performance. Ports like Shanghai, Tianjin, and Xiamen are experiencing a surge in passenger flow, with Xiamen's cruise arrivals increasing by 129% year-on-year [2] - The "cruise + onshore deep travel" model is gaining popularity, with major tourist attractions seeing double-digit growth in foreign visitor numbers [4] - The demand for deep travel among inbound tourists has led to a 170% year-on-year increase in inbound passenger flow in Chongqing, with hotel bookings in some commercial areas surging by 800% [6] Group 2: Cultural and Shopping Integration - The "cruise + cross-city shopping" trend is emerging, with over 60% of tourists on the Yangtze River Delta route choosing the "cruise + Suzhou + Hangzhou" shopping line [7] - Popular products among cruise tourists include Yiwu small commodities and Shenzhen electronic products, highlighting the appeal of "Chinese smart manufacturing" and cultural products [8] Group 3: Technological Advancements in Port Services - Continuous innovation and upgrades at relevant ports are enhancing the overall visitor experience, with the new Xiamen International Cruise Center set to open in 2025, featuring advanced customs clearance technology [9] - The average time for cruise passengers from disembarkation to customs clearance has been reduced to just 10 minutes, improving efficiency by approximately 50% [10] - The logistics sector is also benefiting from innovative models, with Shanghai Port implementing a "pre-declaration + direct loading upon arrival" approach, ensuring stability in international supply chains [11]