加盟智界，赵长江“再战”MPV

Core Viewpoint - Zhao Changjiang, former executive of BYD, has officially joined Zhijie Auto as Executive Director and Executive Vice President, marking a significant shift in leadership as the company aims to strengthen its position in the high-end MPV market with the launch of its first MPV model, the Zhijie V9 [1][2] Group 1: Leadership Transition - Zhao Changjiang's appointment at Zhijie Auto concludes months of speculation following his departure from BYD in October 2025 [1] - His first major product at Zhijie will be the V9 MPV, which parallels his previous success with the BYD Tengshi D9, a model that disrupted the high-end MPV market [1][2] Group 2: Market Context - The domestic MPV market has become increasingly competitive since the launch of the Tengshi D9, raising questions about Zhao's ability to replicate past successes [2] - Zhijie Auto's current sales are primarily driven by the R7 model, which has shown significant volatility in sales figures over the past year [1] Group 3: Historical Performance - Zhao's career at BYD began in 2009, where he quickly rose through the ranks, eventually becoming the youngest sales head in the company's history [3] - Under his leadership, BYD's Tengshi brand transformed from struggling with low sales to becoming a benchmark in the high-end MPV segment, achieving a total sales volume of 103,460 units in 2025 [5] Group 4: Challenges and Strategies - Zhijie Auto has faced challenges, including a delivery crisis for the S7 model, which saw a significant gap between orders and actual deliveries due to production delays [6][7] - The company has since restructured its operations, with a focus on independent management and a clear division of responsibilities between Huawei and Chery, aiming to enhance production capabilities [7] Group 5: Product Features and Market Positioning - The Zhijie V9 is designed to target the high-end MPV market, boasting features such as a spacious interior, advanced safety systems, and a long range of over 1250 km [8] - The vehicle's launch is critical for Zhijie to establish a strong brand identity and move beyond reliance on a single successful model [9] Group 6: Future Outlook - The upcoming months will be crucial for both Zhijie and Zhao Changjiang as they seek to prove their capabilities in a competitive landscape filled with established players [9][10] - Zhao envisions Zhijie as a user-centric global benchmark brand, aiming to create a unique user-friendly ecosystem in the AI era [10]