博士眼镜拟募3.75亿加快智能转型 渠道协同发展总资产13.31亿创新高

Core Viewpoint - 博士眼镜 is expanding its presence in the smart eyewear sector and enhancing its national channel layout through a newly approved issuance of convertible bonds totaling up to 375 million yuan [1][2]. Group 1: Fundraising and Investment Plans - 博士眼镜 plans to raise up to 375 million yuan through convertible bonds, with key investments directed towards the construction and upgrade of smart eyewear stores, operational management center, brand building, and digital platform upgrades [2]. - The company intends to allocate 180 million yuan to open 225 new stores in major cities and upgrade existing stores, focusing on first-tier, new first-tier, and second-tier cities [2]. - Upon project completion, the company anticipates an average annual revenue of 310 million yuan and an average profit of approximately 33.2 million yuan, with a tax-adjusted internal rate of return of 14.05% [2]. Group 2: Company Performance and Market Position - 博士眼镜 has a total of 584 stores nationwide and has shown revenue fluctuations over recent years, with revenues of 888 million yuan in 2021, 962 million yuan in 2022, 1.176 billion yuan in 2023, and 1.203 billion yuan in 2024 [4]. - In the first three quarters of 2025, the company reported revenues of 1.08 billion yuan, a year-on-year increase of 18.05%, and a net profit of 87.83 million yuan, up 5.21% [4]. - The company has optimized its product structure and channel development, with significant revenue growth in optical glasses and fitting services, achieving 451 million yuan in revenue in the first half of 2025 [4][6]. Group 3: Industry Context and Strategic Initiatives - The demand for professional optical services and smart wearable products is increasing due to consumer upgrades, prompting 博士眼镜 to enhance service levels through smart store expansions and service upgrades [3]. - The company has initiated the "Smart Vision Ecosystem" plan and is recognized as a potential leader in AI eyewear, collaborating with brands like 雷鸟创新 and 星纪魅族 to develop innovative products [6]. - 博士眼镜's total assets have grown from 738 million yuan in 2020 to 1.253 billion yuan in 2024, with a historical high of 1.331 billion yuan reported by the end of Q3 2025 [6].