鸣鸣很忙今起招股，腾讯、淡马锡、贝莱德等基石认购超15亿港元，预计1月28日挂牌上市

Core Viewpoint - The company, Ming Ming Hen Mang, is planning a global offering of 14.1011 million H-shares, with a pricing range of HKD 229.60 to HKD 236.60 per share, aiming to raise approximately HKD 31.24 billion to HKD 39.60 billion depending on the exercise of over-allotment options [2][11]. Group 1: Company Overview - Ming Ming Hen Mang is a mature and steadily growing retail chain in the food and beverage sector, focusing on providing a joyful and comfortable shopping experience with a wide range of high-quality products [3]. - The company operates a network of 19,517 stores across 28 provinces in China, with approximately 59% of its stores located in county towns and rural areas [3][8]. - The company has two brands: "Snacks Hen Mang" and "Zhao Yi Ming Snacks," which have been integrated to enhance operational efficiency and supply chain effectiveness [6]. Group 2: Financial Performance - The company recorded a GMV of RMB 555 billion in 2024, with a 74.5% year-on-year increase to RMB 661 billion for the nine months ending September 30, 2025 [3]. - Revenue grew from RMB 4.286 billion in 2022 to RMB 10.295 billion in 2023, and further to RMB 39.344 billion in 2024, reflecting a compound annual growth rate (CAGR) of 203% from 2022 to 2024 [10]. - Adjusted net profit increased from RMB 81.5 million in 2022 to RMB 913 million in 2024, with a CAGR of 234.6% [11]. Group 3: Market Position and Strategy - According to Frost & Sullivan, Ming Ming Hen Mang is the largest chain retailer in China by GMV in the leisure food and beverage sector and ranks fourth overall in the food and beverage category [4]. - The company employs a franchise model, allowing franchisees to operate stores under its brand, which has facilitated rapid expansion across the country [7]. - The company has established a comprehensive digital capability and support system for franchisees, enhancing operational efficiency and scalability [10]. Group 4: Use of Proceeds - The company plans to allocate approximately 25% of the net proceeds from the global offering to enhance supply chain capabilities and product development [12]. - About 20% will be used for upgrading the store network and ongoing support for franchisees, while another 20% will focus on brand building and promotional activities [12].