XPENG(US:XPEV) Nan Fang Du Shi Bao·2026-01-20 01:18Core Insights - The Xiaopeng X9 Super Extended Range is breaking the traditional user demographics of the MPV market, driving a transformation towards a younger consumer base [2] - The user profile shows that 57.2% of buyers are born in the 1990s and 13.7% in the 2000s, significantly younger than the industry average [2] - The product's comprehensive advantages, including advanced technology and features, are key to its market success [2][3] User Demographics - 90s generation accounts for 57.2% of Xiaopeng X9 buyers, while the 00s generation makes up 13.7%, compared to only 2% in the overall MPV market [2] - Female ownership stands at 22%, and 36.8% of users personalize their vehicles post-purchase, indicating a blend of practicality and individual expression [2] - The first-time buyer rate for the Xiaopeng X9 is 21%, nearly double the industry average, challenging the perception of MPVs as secondary family vehicles [2] Product Features - The Xiaopeng X9 features a 5.3-meter length with a rear-wheel steering system, achieving a minimum turning radius of 5.4 meters, enhancing maneuverability [3] - It offers flexible seating arrangements with three rows of electric folding seats, accommodating various needs such as commuting and camping [3] - The vehicle boasts a pure electric range of 452 km and can recharge 313 km in just 10 minutes, alleviating range anxiety [3] Market Performance - The Xiaopeng X9 has seen a year-on-year sales increase of over 300% in northern core cities, with users spread across a wide geographical range [4] - Since its launch in November last year, the Xiaopeng X9 has delivered 53,424 units by December 2025, marking a year-on-year growth of 289.1% [4] - The vehicle has topped the delivery charts for high-end MPV personal users and has become the best-selling MPV in Hong Kong for the second half of 2025 [4]