MENGNIU DAIRY(HK:02319) Nan Fang Nong Cun Bao·2026-01-20 01:31Core Viewpoint - The 2026 Mengniu Qingyuan Marathon is set to take place on March 15, 2026, aiming to create a high-quality collaboration platform for brands through the integration of sports and local culture [2][3][4]. Group 1: Event Overview - The marathon will feature a full marathon (42.195 km) and a half marathon (21.0975 km) with a total participation scale of 20,000 runners, including 8,000 for the full marathon and 12,000 for the half marathon, marking a record high for the event [19][21][48]. - The event is organized by the Qingyuan Municipal Government and is technically certified by the Chinese Athletics Association, ensuring a high standard for the competition [10][45]. Group 2: Economic and Cultural Impact - Qingyuan is positioned as a key area within the Guangdong-Hong Kong-Macao Greater Bay Area, with significant growth in cultural tourism and agriculture, achieving an annual growth rate of over 25% in agricultural output value [27][30]. - The marathon aims to connect key landmarks along the Beijiang River, fostering a multi-dimensional integration of culture, sports, tourism, and commerce [32]. Group 3: Brand Collaboration Opportunities - The event offers customized rights and benefits for business cooperation, creating a full-cycle marketing loop that aligns with various corporate development needs [56][58]. - Brands can leverage the event for exposure through various media channels, including live broadcasts and social media, achieving significant visibility [66][68]. - Opportunities for co-creation and themed marketing are available, allowing brands to develop joint products and engage in promotional activities that resonate with target audiences [75][80]. Group 4: Long-term Value and Community Engagement - The marathon has evolved over 11 years into a significant event in South China, with over 220,000 participants since its inception, indicating strong brand recognition and community engagement [44][49]. - The event serves as a platform for brands to integrate into the local community, enhancing their connection with consumers while promoting the city’s image [83][85].