BILIBILI(US:BILI) Jie Fang Ri Bao·2026-01-20 01:43Core Insights - Bilibili (B站) hosted the 2025 Top 100 UP Master Awards, showcasing over 49,000 videos with a total duration exceeding 990,000 minutes, indicating a strong presence of long-form content in the current short video trend [1] - The "Shanghai Creator" label is common among many top UP Masters, benefiting from the "Nine Measures" policy aimed at supporting high-quality internet content creation in Shanghai [1] - Bilibili has 117 million daily active users with an average usage time of 112 minutes, and over 6,000 interest communities, highlighting its diverse content landscape [2] Group 1: Content Creation and Community - The Top 100 UP Master award encourages original content, serving as a benchmark for deep content in the video industry, with criteria including professionalism, influence, and innovation [2] - Over 60% of the top UP Masters have been creating content for more than five years, with the longest tenure reaching 15 years [2] - The creators emphasize authenticity and curiosity in their content, focusing on genuine engagement rather than commercial motives [3] Group 2: Market Dynamics and Trends - Despite the rise of short videos, both creators believe that high-quality long videos will always have a market demand [4] - Shanghai is identified as the city with the highest density of creators across various follower levels, attributed to its rich cultural activities and content platforms [6] - The "Nine Measures" policy is facilitating collaboration among creators, enhancing the creative environment in Shanghai [6][7] Group 3: Future Developments - Both creators are applying for support under the "Nine Measures" policy, planning to relocate their creative efforts to Shanghai [7] - The V聚场 initiative aims to gather top creators with a total fan base exceeding 100 million, providing a comprehensive space for content creation and collaboration [7]