GAC GROUP(SH:601238) Xin Lang Cai Jing·2026-01-20 01:42Core Viewpoint - The establishment of the GAC Trumpchi Business Unit (BU) marks a significant milestone in GAC Group's efforts to deepen its "Panyu Action" and reform its independent brand strategy, transitioning from an administrative management system to a market-oriented structure [2][21]. Group 1: Organizational Changes - GAC Group has appointed Huang Jian, with 28 years of experience in automotive strategic planning and management, as the president of Trumpchi BU, responsible for the planning and management of all Trumpchi products [2][11]. - The formation of Trumpchi BU signifies a shift towards a system that emphasizes equal rights and responsibilities, focusing resources effectively and establishing a new driving system centered on products and talent [2][25]. - This change aims to transform managers from "functional officials" to market-sensitive "entrepreneurs," enhancing organizational agility and efficiency [2][23]. Group 2: Industry Context - The establishment of Trumpchi BU serves as a practical example for large state-owned enterprises on how to reconstruct core competitiveness and transition from "scale expansion" to "value creation" [3][21]. - The automotive industry has long suffered from a "silo effect," where excessive specialization hampers cross-department collaboration and information sharing, leading to inefficiencies [5][23]. - Traditional automotive companies often operate in a rigid pyramid structure, which can stifle efficiency in the face of new market dynamics [6][23]. Group 3: Strategic Goals - Trumpchi BU aims to integrate resources across the entire value chain of research and development, manufacturing, sales, and service to break down internal barriers and achieve unified command [8][25]. - The unit plans to enhance its brand positioning as "mainstream, elegant, and high-quality," focusing on product strength and brand power through technological upgrades and product redefinition [8][25]. - The leadership team, consisting of Huang Jian, Li An, and Wang Yu, is designed to respond to the industry's demand for operationally-minded talent, ensuring a capable decision-making core [11][27][32]. Group 4: Future Vision - Trumpchi BU is positioned to rapidly respond to market fluctuations and convert user feedback into technological improvements, aiming to build a competitive edge in the "new energy vehicle" sector [18][34]. - The overarching goal is to create a user-centered, market-oriented brand that accelerates its transformation in the new energy landscape, reflecting GAC Group's commitment to high-quality development [18][34][35].