Core Viewpoint - The stock of Blukoo (00325) has risen over 5%, currently at 72.05 HKD, with a trading volume of 61.96 million HKD, indicating positive market sentiment towards the company amidst a growing IP consumption sector in China [1] Industry Summary - According to Guosheng Securities, the IP-related consumer market in China is on a rapid growth trajectory, with increasing domestic IP supply and an expanding audience, suggesting significant growth potential compared to developed countries [1] - Guojin Securities highlights that the toy industry is continuously expanding, with notable acceleration overseas. By 2026, the industry is expected to focus on three main lines: enhancing IP value, innovation and efficiency in product categories, and globalization, favoring companies that emphasize IP content and emotional resonance while actively expanding overseas channels [1] - Huatai Securities notes that in 2025, despite a generally weak consumer sentiment in traditional toy markets, Blukoo's new business lines, including the 9.9 yuan Starry Edition product, adult-oriented offerings, and international expansion, are expected to perform well, potentially accelerating revenue growth in the second half of 2025 and continuing a rapid growth trend into 2026 [1] Company Summary - Blukoo is expected to face weaker performance in its traditional business in 2025 compared to market expectations, but new product lines and international expansion are anticipated to drive revenue growth [1] - The company plans to increase investments in molds and labor in 2025 to support new product promotions and regional expansion, which may temporarily disrupt profitability, but a recovery is expected in 2026 [1]
布鲁可逆市涨超5% 我国潮玩行业持续扩容 公司IP体系及产品矩阵不断丰富