Core Viewpoint - The event "Seeking Traces · Fresh Vitality Ceremony" held by Feihe in collaboration with Harper's Bazaar marks the launch of two new products, "Jilu" and "Qicui," which embody the concept of "fresh nutrition" and emphasize the importance of fresh raw materials in infant formula [1][10]. Group 1: New Product Launch and Innovations - Feihe has introduced a fresh raw material traceability system, allowing consumers to trace the production information of key ingredients like whey protein and lactoferrin through a simple QR code scan [3][4]. - The new products "Jilu" and "Qicui" utilize Feihe's self-produced fresh raw materials, achieving a freshness level at least 23 times higher than traditional imported ingredients [10][19]. - The traceability system signifies an upgrade in the freshness standards of the infant formula industry, marking the beginning of the third "fresh revolution" in the sector [6][8]. Group 2: Industry Leadership and Research - Feihe has established a self-controlled model by building its own farms since 2006, addressing the freshness issue at the source and setting a precedent for domestic infant formula companies [8]. - The company has been deeply involved in breast milk research for 64 years, collaborating with over 20 top research institutions globally, and has built a comprehensive breast milk database [15]. - Feihe has achieved significant recognition, holding the top position in breast milk research results, infant formula patents, and maternal source formula nutrition in China [15]. Group 3: Consumer Engagement and Brand Ambassadors - The event featured brand ambassadors Zhu Zhu and Xi Mengyao, who shared their personal experiences and emphasized the importance of transparency and safety in choosing infant formula [12][14]. - The "Star Mom Talk" segment allowed mothers to discuss the "fresh vitality" concept, reinforcing the effectiveness of Feihe's products through real user experiences [14]. Group 4: Future Directions and Industry Impact - The introduction of "Jilu" and "Qicui" represents a shift in the industry from superficial competition to a deeper focus on fresh raw material systems and product efficacy verification [19][20]. - Feihe aims to lead the infant formula industry into a new era centered on "fresh nutrition" as a core competitive advantage, influencing future purchasing standards for parents [20].
飞鹤携手时尚芭莎举办鲜活盛典 迹萃、启萃开启“鲜活营养”全新时代