Midea Group(SZ:000333) Zhong Jin Zai Xian·2026-01-20 03:50Core Insights - The central air conditioning industry is facing significant challenges in 2025, with domestic sales declining by 6.7% year-on-year in the first three quarters, indicating a tough market environment [1] - Amidst this downturn, Midea has achieved remarkable growth, with sales increasing by over 144% year-on-year, successfully breaking into the high-end market [1] - Midea's success is attributed to its focus on user comfort, utilizing advanced technologies to meet increasingly demanding consumer expectations [1] Technology Innovations - Midea's ultra-low frequency steady-state technology addresses issues of temperature differences and noise caused by frequent starts and stops, ensuring smooth operation [3] - The continuous jet heating technology alleviates concerns about performance degradation during extreme weather, providing reliable comfort throughout the seasons [3] - The industry-first dual air outlet design resolves problems of uneven heating and uncomfortable direct airflow, achieving a more uniform heating experience [3] Investment in R&D - Midea's innovations are supported by over 18 billion yuan invested in research and development over the past five years, establishing a strong foundation for its technological advancements [3] - The company also boasts a comprehensive service network covering all counties nationwide, ensuring robust support for its products [3] Market Strategy - Midea's resurgence highlights a fundamental truth: in a market characterized by existing competition, the largest opportunities lie not in distant new markets but in addressing unresolved consumer pain points nearby [5]