福州三坊七巷联动经典游戏IP，数字“坊巷”连通全球玩家

Core Viewpoint - The article highlights the successful integration of Chinese cultural IPs into global markets, particularly through the gaming industry, showcasing how interactive experiences can enhance cultural understanding and participation among global players [1][3]. Group 1: Cultural Export through Gaming - The gaming IP has become a key player in the cultural export wave, with NetDragon's classic online game "Conquer" launching a large-scale themed event "Rongcheng Xunfu" to promote Chinese culture globally [1][8]. - The event features a dedicated storyline that allows players to explore Fuzhou's historical and cultural narratives through immersive gameplay, transforming cultural symbols into game resources [3][5]. - The initiative aims to create a two-way interaction in cultural dissemination, moving from traditional one-way output to global participation [5][10]. Group 2: Market Performance and Growth - The Chinese gaming industry has seen significant growth, with self-developed games generating $20.455 billion in overseas sales in 2025, marking a 10.23% increase year-on-year [8]. - "Black Myth: Wukong" achieved over 28 million copies sold and generated $9 billion in revenue, highlighting the global appeal of high-quality Chinese cultural content [8]. - The "Conquer" game has established a mature user community across multiple languages, further enhancing its role as a cultural exchange platform [8][9]. Group 3: Strategic Initiatives and Collaborations - NetDragon has initiated the "Digital Mountains and Seas - Fuyou New Life" project in collaboration with various institutions to enhance the cultural influence of Fujian through cross-industry cooperation [10]. - The company has been integrating traditional Chinese cultural elements into its games since 2004, continuously attracting global players and promoting cultural understanding [10]. - The focus is shifting from merely entering global markets to deepening cultural connections and experiences, aiming for a more profound impact in the digital landscape [10].