当试车场变成文旅打卡地，“中国北极”上演硬核浪漫

Core Viewpoint - Mohe, a small city in northern China, is transforming its winter economy by leveraging its extreme cold as a resource for automotive testing and tourism, marking a shift from resource dependence to innovation-driven growth [1][4]. Group 1: Automotive Testing Industry - Over 60 automotive companies are conducting cold-weather tests in Mohe, generating nearly 56 million yuan in tourism and consumption [4]. - Mohe's extreme low temperatures, reaching as low as -53°C, provide a rigorous environment for testing electric vehicle batteries and other components, enhancing the reliability of data for companies [3][4]. - The establishment of multiple testing facilities in Mohe, including the Mohe Natural Environment Testing Station and the Mohe Extreme Cold Testing Park, supports a comprehensive service system for automotive testing [3][4]. Group 2: Tourism Development - The number of tourists in Mohe is projected to reach 1.2366 million in the 2024-2025 winter season, a 50.58% increase year-on-year, with winter tourism revenue expected to reach 1.126 billion yuan, up 51.76% [7]. - The transformation of industrial scenes into tourism content has attracted visitors, with many coming to see vehicle tests and enjoy winter activities [4][5]. - Unique winter experiences, such as ice photography and aurora observation, are becoming popular, driven by the desire for immersive cultural experiences [5][9]. Group 3: Economic Structure Shift - The cold resource in Mohe is becoming a driving force for high-quality development in the local tourism industry, shifting the economic structure from traditional sightseeing to a dual-driven model of technology and tourism [8][9]. - The integration of automotive testing with tourism is creating a closed-loop experience for visitors, enhancing the overall economic impact [8][9]. - Mohe is expanding its testing projects beyond automobiles to include solar equipment, heat pump systems, and even aerospace, indicating a diversification of its economic base [8]. Group 4: Future Prospects - Mohe's winter tourism is evolving towards high-quality development focused on quality, experience, and integration across various sectors, including culture, sports, and technology [11][12]. - The city is developing a series of high-participation activities, such as marathons and ice sports events, to attract more visitors and enhance the tourism experience [11][12].