Group 1 - The company remains confident about its future despite a slight decline in retail sales, with a low single-digit decrease in overall retail revenue for the fourth quarter ending December 31, 2025 [1] - The offline channel, including retail and wholesale, experienced a medium single-digit decline, while the e-commerce segment remained flat [1] - The total number of sales points in China, excluding Li Ning YOUNG, decreased by 41 to 6091, with retail points down by 59 and wholesale points up by 33 [1] Group 2 - The company is investing in flagship stores, having opened its first "Dragon Store" in Beijing, which is expected to create a strong synergy with the newly launched Honor Gold Label product series [2] - An outdoor store named "COUNTERFLOW" has also opened in Beijing, indicating a diversification in retail offerings [3] - The industry trend shows major brands like Nike are upgrading key stores, with a notable 25% sales increase in upgraded product categories, despite a 16% decline in overall sales in the Greater China region [4][5]
运动巨头渠道策：销售下滑，门店升级
2 1 Shi Ji Jing Ji Bao Dao·2026-01-20 04:52