“全国网上年货节”在兰启动：让春节消费兼具“烟火气”与“文化味”

Core Viewpoint - The "2026 National Online New Year Goods Festival" was launched in Lanzhou, Gansu Province, aiming to promote traditional culture and enhance consumer experiences through a blend of online and offline activities [1]. Group 1 - The festival will run from January 19 to March 4, featuring a combination of cultural and commercial elements to create a vibrant New Year shopping experience [1]. - The event adopts a "1+N" format, with the main launch in Lanzhou and various supporting activities across five northwestern provinces and e-commerce platforms [2]. - The festival emphasizes themes such as "Gansu Flavor," "Quality Renewal," "Digital Enjoyment," "Silk Road Flavor," and "Enjoyable Payment," showcasing local products and services [4]. Group 2 - A variety of promotional activities will be organized online, integrating traditional New Year customs with modern consumer trends to provide a comprehensive shopping experience [4]. - Local governments in Gansu will also host activities tailored to their regional characteristics, enhancing the festival's appeal [4].