SHEIN的“人才引擎”，如何激活服装产业升级新动能？

Core Viewpoint - The textile and apparel industry in China is facing structural talent shortages, which hinder its transformation towards digitalization and sustainability. SHEIN is addressing this issue through comprehensive training programs aimed at various employment groups, thereby enhancing the industry's talent pool and overall competitiveness [1][3]. Group 1: Talent Development Initiatives - SHEIN has launched a free employment support skills training program targeting key employment groups, including unemployed graduates and flexible workers, focusing on two roles: sewing workers and garment pattern makers [1][13]. - The company has established a three-dimensional training system that integrates suppliers, educational institutions, and social groups, embedding talent development into its core industry empowerment strategy [1][3]. - In 2025, SHEIN conducted nearly 600 supplier empowerment training sessions, covering approximately 37,000 suppliers and certifying skills in six job categories [6]. Group 2: Training Methodologies - SHEIN employs a "full-cycle training + on-site teaching" approach to address industry pain points, significantly reducing defect rates among suppliers by 50% within a month after training [4][6]. - The company has developed a four-part integration mechanism for industry needs, professional capability modeling, curriculum restructuring, and joint assessments with educational institutions, ensuring that training aligns with real industry demands [9]. - SHEIN's training programs are designed based on real business scenarios, allowing students to gain practical skills that are directly applicable in the workforce [9][13]. Group 3: Employment Support and Community Impact - The "zero-based" skills training program not only equips participants with practical sewing skills but also enhances their employability, creating a complete cycle from job demand to skills training and employment services [13][15]. - SHEIN's initiatives have resulted in a dual benefit of addressing employment challenges for key groups while simultaneously building a reservoir of skilled talent for the apparel industry [15]. - The company has invested in community support programs, such as funding for workers' families and providing after-school care for employees' children, which enhances employee retention and morale [18]. Group 4: Industry Collaboration and Ecosystem Development - SHEIN's talent development is integrated into its broader "4+1" industry empowerment system, which includes investments in technology, factory upgrades, and community services, promoting sustainable development in the textile and apparel sector [16]. - The company has committed to investing 500 million yuan over five years for supplier empowerment, which includes both physical and human capital investments [16]. - SHEIN's training and support initiatives have created significant employment opportunities, impacting over one million jobs across various sectors, including trade, manufacturing, and logistics [19].