渝鲁协作“组合拳”发力 助力重庆农特产销售突破9.3亿元

Core Insights - The collaboration between Chongqing and Shandong has significantly boosted the sales of Chongqing agricultural products, achieving 9.3 billion yuan in sales, which is 265% of the target for the year [1]. Group 1: Sales Performance - In the first three quarters of last year, the sales amount of Chongqing agricultural products reached 9.3 billion yuan, completing 265% of the target task [1]. Group 2: Collaborative Efforts - The collaboration between Chongqing and Shandong focuses on "collaborative assistance to promote consumption," establishing a comprehensive mechanism that includes brand leadership, platform empowerment, channel expansion, and activity-driven sales [2][4]. - The initiative aims to address the challenges of small-scale and fragmented agricultural products by integrating resources and establishing a strict access and traceability system, enhancing the market recognition and premium capability of "Yuzhou" products [4]. Group 3: Innovative Models - The "platformization" strategy connects production and sales through platforms like "Village Prosperity" and "Benlai Life Network," implementing an order-based agricultural model that has generated approximately 1.7 billion yuan for farmers [4]. - The "channelization" approach leverages professional networks and established channels to quickly introduce Chongqing agricultural products into high-end markets in mainland China and Macau, successfully promoting over 100 products through six implemented projects [4]. Group 4: Marketing Activities - The "activity-driven" strategy aims to create sustained consumer interest, with over 40 promotional events held in various cities, resulting in nearly 6 billion yuan in intended purchase amounts [5]. - Future efforts will focus on optimizing collaboration mechanisms to further expand the depth and breadth of consumption assistance, helping more "Yuzhou" products reach national and international markets [5].