四大主题场景+专属补贴:京东“年货福利超省馆”助力广东“促消费”落地
Sou Hu Cai Jing·2026-01-20 05:38

Core Viewpoint - The central economic work conference emphasizes the importance of domestic demand and building a strong domestic market as the primary task for this year's economic work, with policies aimed at expanding domestic demand being implemented since 2026 [1] Group 1: Event Overview - JD Enterprise Purchase and Yangcheng Creative Industry Park launched the "New Year Goods Super Savings Pavilion" on January 19, providing quality products, exclusive subsidies, and one-stop services directly to the park, enhancing the year-end purchasing experience for enterprises and employees [1][3] - The event features a unique format that integrates trendy tech products, efficient office equipment, and New Year snack gift packages with interactive games, receiving widespread praise from participating enterprises and employees [3] Group 2: Thematic Experience Zones - The "New Year Goods Super Savings Pavilion" is themed "Choose Your New Year Goods Freely, Quality and Value from JD," creating multi-dimensional scenarios to meet the dual needs of enterprises and employees [3] - Four themed experience areas were set up, showcasing a wide range of well-known brands, transforming welfare procurement from a "list selection" to an "immersive experience" [3] Group 3: Product Offerings - The "New Year Gift Research Institute" features daily necessities from brands like Pantene and Tide, as well as specialty New Year gift boxes and healthy snacks, allowing employees to try products on-site for more efficient selection [5] - The "Efficient Office Station" collaborates with brands like Lenovo and Dell to provide a full range of office supplies, meeting the needs for equipment updates and digital upgrades [5] - The "Annual Meeting and Celebration Museum" offers high-end gifts suitable for various budgets, while the "Warmth Station" provides products for indoor heating and outdoor protection, catering to diverse winter production and office scenarios [5] Group 4: Cost Reduction Initiatives - To effectively reduce procurement costs for enterprises, JD Enterprise Purchase introduced an exclusive discount system on-site, allowing park enterprises to unlock thousands of yuan in exclusive procurement subsidy packages and numerous discount coupons [7] - Becoming a JD PLUS enterprise member offers additional discounts and exclusive procurement manager services, enhancing cost-saving opportunities [7] Group 5: Regional Development and Support - Guangdong, as China's largest economic province, continues to lead in various business metrics, making it a key area for JD's strategic focus and innovation in enterprise services [8] - JD has served nearly one million enterprises in Guangdong, establishing a long-term service mechanism to support small and medium-sized enterprises through various initiatives aimed at reducing costs and expanding sales [8] - The "Billion Market Partner Program" aims to support over 300 brand partners in achieving annual sales exceeding 100 million yuan, with Guangdong identified as a priority region for resource allocation and policy support [8]

四大主题场景+专属补贴:京东“年货福利超省馆”助力广东“促消费”落地 - Reportify