海量财经丨利润两年增长24倍，上市前突击分红：金星啤酒IPO是“逆袭”还是“虚火”？

Core Viewpoint - The rapid growth of Jin Xing Beer, driven by its innovative product "Jin Xing Mao Jian" tea beer, has led to significant financial improvements, but the company's aggressive dividend policy and family-controlled ownership structure raise concerns about sustainability and governance risks [1][3][6]. Financial Performance - Jin Xing Beer reported a net profit increase from 12.2 million yuan in 2023 to 125 million yuan in 2024, representing a growth of approximately 925%. By the first nine months of 2025, net profit surged to 305 million yuan, marking a 24-fold increase compared to the entire year of 2023 [1]. - Revenue skyrocketed from 356 million yuan in 2023 to 1.11 billion yuan in the first three quarters of 2025, reflecting a growth rate of 191.34%. The gross margin improved from 27.3% to 47.0%, and net margin increased from 3.4% to 27.5% [3][10]. Product Innovation - The core driver of Jin Xing Beer's growth is the launch of its tea beer product "Jin Xing Mao Jian" in August 2024, which combines Xinyang Maojian tea with beer brewing techniques. The product achieved sales of 6 tons on its first day and surpassed 100 million cans within 10 months, contributing nearly 80% of the company's revenue [3][10]. - In the first three quarters of 2025, this product generated 867 million yuan in revenue, accounting for 78.1% of total sales, significantly altering the company's revenue structure [3]. Market Context - Jin Xing Beer's growth is notable against the backdrop of a declining traditional beer market in China, where major players like China Resources and Qingdao are experiencing sales drops. The overall beer industry saw a 5.7% revenue decline [10]. - The craft beer market in China has grown significantly, with a market size exceeding 80 billion yuan in 2024 and a year-on-year growth rate of over 30%. Products incorporating Chinese elements, such as tea beer, have seen a substantial increase in market share [11]. Governance and Risks - The ownership structure of Jin Xing Beer is characterized by a "family fortress," with the Zhang family controlling 100% of the company. This raises concerns about governance and potential conflicts of interest [6][8]. - The company has engaged in aggressive dividend payouts, distributing 2.29 billion yuan before its IPO, which is 182.6% of the projected net profit for 2024. Such practices are rare and may indicate a focus on maximizing family interests [7][8]. - There are compliance issues regarding social insurance and housing fund contributions, with significant amounts owed in these areas, which could lead to legal risks [8]. Competitive Landscape - Despite its current leading position in the niche market of Chinese craft beer, Jin Xing Beer faces increasing competition from established brands like Qingdao and Budweiser, which are also entering the tea beer segment [11]. - The company holds only a 0.3% market share in the overall beer market, while its market share in the craft beer segment is 14.6%, highlighting a disparity in its competitive positioning [11].