2 1 Shi Ji Jing Ji Bao Dao·2026-01-20 06:17Group 1 - The core viewpoint of the article highlights the contrasting fortunes of AI application companies, with some experiencing significant declines while others see substantial gains, particularly in AI marketing concepts [1] - The collaboration between Zhejiang Wenlian and ByteDance's Douyin Engine has led to the "Pai Zhi" digital human project, which has reportedly consumed over 250 million yuan last year, marking a fivefold increase year-on-year [1] - The market is witnessing a resurgence in AI marketing, with companies like Tiandi Online and Yaowang Technology hitting their daily price limits, while Tianlong Group, Shengguang Group, and BlueFocus also show notable gains [1] Group 2 - GEO (Generative Engine Optimization) has emerged as a key concept in AI applications, focusing on marketing optimization strategies for generative AI, which is expected to transform user information acquisition methods [5] - According to Gartner, traditional search engine traffic is projected to decline by 25% by 2026, as AI chatbots and other virtual AI optimization methods capture more market share [5] - Zhejiang Wenlian has established deep collaborations with major platforms like ByteDance and Tencent, creating a comprehensive cooperative system that includes marketing linkage, technical collaboration, and cloud service support [5] Group 3 - The "Curious" series of AI tools by Zhejiang Wenlian, supported by Volcano Engine, has achieved a 24-fold efficiency improvement in AI intelligent slicing tasks, enabling the analysis of 500 short drama episodes in one hour [6] - BlueFocus, a leading overseas advertising marketing company, reported a net profit of approximately 99 million yuan in Q3 last year, reversing losses, with AI-driven business revenue reaching 2.47 billion yuan in the first three quarters [6] - The integration of AI into advertising is accelerating, with BlueFocus's API token usage expected to exceed 1 trillion by the end of 2025, driven by the development of AI agents across various core business scenarios [6] Group 4 - The commercial application of GEO has reportedly increased customer conversion rates by 2.8 times compared to traditional search methods, with a 40% reduction in user decision-making cycles [7] - E-commerce operators are well-positioned to quickly establish GEO content generation capabilities due to their close collaboration with platforms and deep understanding of consumer insights and brand strategies [8] - The leading e-commerce operator, Yiwang Yichuang, is actively preparing for the GEO trend, planning to invest in content optimization and training for large models, with a dedicated team being formed [9]