小鹏X9超级增程用户画像分享：90后占比近六成，年轻家庭第一台MPV

Core Insights - Xiaopeng Motors' X9 Super Range has established a new benchmark for high-end MPV travel and experience, featuring six core product strengths that provide a worry-free travel experience across various scenarios [2] Market Performance - The X9 has achieved a remarkable year-on-year delivery growth of 289.1%, with 5,424 units delivered in December 2025, making it a standout performer in a sluggish MPV market [2] - The X9 has become the top choice for personal users in the high-end MPV segment, leading its competitors by approximately 35 percentage points in personal user deliveries [2] User Demographics - The X9 has a high first-time buyer ratio of 21%, nearly double the industry average, with 57.2% of buyers being born in the 1990s and 13.7% in the 2000s, indicating a significant appeal to younger families [5] - Female users account for 22% of X9 buyers, reflecting its attractiveness among family-oriented consumers [5] Product Features - The X9 boasts the longest range in its class at 1,602 km, with a 63.3 kWh battery and a pure electric range of 452 km, effectively eliminating range anxiety for users [12] - It features a unique three-row electric folding design, allowing for versatile space configurations to meet various travel needs [10] - The vehicle is equipped with advanced driving assistance capabilities, achieving full-scene coverage from highways to urban areas, enhancing user convenience [10] Technological Innovations - The X9 incorporates a pioneering "big battery + big fuel tank" combination, allowing for rapid charging and compatibility with 92-octane gasoline, making it suitable for regions with limited fuel availability [12] - The vehicle's ice and snow stability system is designed to address real-world challenges faced by northern families, providing effective solutions for adverse weather conditions [12] Brand Positioning - The X9 has gained recognition as a preferred choice among high-end users, with a significant portion of buyers coming from luxury brands, particularly BBA (Benz, BMW, Audi) owners [6] - Its modern design and advanced technology have made it a popular choice for tech-savvy and fashion-conscious consumers, further solidifying its position in the market [6]