奔驰：蓄力2025 焕新2026

Core Insights - In 2025, despite an overall decline in the luxury car market, Mercedes-Benz achieved significant performance in China, delivering over 575,000 vehicles, including passenger and light commercial vehicles [2] - Mercedes-Benz maintained its leading market share in the core luxury segment (priced above 400,000 yuan) and the high-end luxury segment (priced above 1 million yuan), with the Mercedes-Maybach GLS SUV seeing a nearly 14% year-on-year increase in deliveries [2] - The company is in a "water storage period" for product iteration, with only one new model, the CLA, launched in 2025, while most key models are in the latter half of their product cycles [4] Group 1: 2025 Performance and Strategy - The CEO of Beijing Mercedes-Benz Sales Service Co., Ltd. stated that 2025 was a challenging year, but through practical adjustments and proactive strategies, the company secured reasonable market share and met its basic business goals [4] - Mercedes-Benz is focusing on local R&D and innovation, collaborating with local tech firms to develop smart driving technologies tailored to Chinese consumers [5] - The company is optimizing its service network, shifting from scale development to quality and efficiency enhancement in response to market changes [6] Group 2: 2026 Outlook - For 2026, Mercedes-Benz plans to focus on three main areas: product quality, luxury service and experience, and continued investment in China [8] - The company aims to introduce over 15 new and updated models, covering various luxury segments and drive types, including new electric vehicles based on its three new electric architecture platforms [8] - Mercedes-Benz will accelerate the smart experience upgrade across its entire model range, with plans for multiple over-the-air software updates for vehicles equipped with the MB.OS operating system [9] Group 3: Digital Transformation and Sustainability - The company is committed to enhancing digital operations by integrating AI tools for customer communication, service, and business management to improve operational efficiency [10] - Mercedes-Benz is dedicated to sustainable development, participating in the automotive industry's upgrade and societal sustainability, with significant milestones in carbon neutrality and renewable energy usage in its manufacturing plants [12] - The company is also deepening its public welfare initiatives, including a three-year partnership with the Sanjiangyuan National Park and educational projects benefiting over 100 schools [12]