World Pickleball League signs Sony LIV as exclusive streaming partner for Season 2

Core Insights - The World Pickleball League (WPBL) is set to expand significantly in its second season, featuring 120 matches over 13 days, an increase from 90 matches in the inaugural season [1][9] - The league will include participation from 56 players across 18 countries, showcasing a diverse talent pool [1][9] - Seven teams will compete in Season 2, owned by notable figures from various fields, including actors and sports personalities [1][9] Streaming Partnership - Sony LIV has been announced as the official digital streaming partner for WPBL Season 2, providing live and on-demand access to all matches [2][6][9] - The partnership aims to enhance WPBL's digital reach and connect with fans across India, allowing access on mobile and connected devices [5][9] - Viewers will have access to additional content, including key moments from the matches, through Sony LIV's OTT platform [2][5][9] Organizational Affiliations - The WPBL is affiliated with several organizations, including the All India Pickleball Association (AIPA), the Asia Federation of Pickleball (AFP), and the United World Pickleball Federation (UWPF) [2][9]