画风“吓死人”、月吸金5亿，百万“小孩姐”撑起年度游戏黑马

Core Insights - The mobile game "Supernatural Action Group," developed by Giant Network, has rapidly gained popularity among minors, achieving significant revenue milestones since its launch, including 1.7 billion yuan in Q3 and 500 million yuan in September [1][6][11] - The game has been a game-changer for Giant Network, boosting its revenue by 72% month-on-month in August and elevating its ranking among publishers to 16th place [1][11] - The game targets a young audience, with 60%-70% of its players being female, and has successfully engaged users through social media and community-driven marketing strategies [1][10] Revenue and Market Performance - "Supernatural Action Group" has contributed to a remarkable increase in Giant Network's stock price, which rose from 12.66 yuan at the beginning of 2025 to around 50 yuan, pushing the company's market capitalization to over 98 billion yuan [1][11][13] - The game has achieved a peak of over 1 million concurrent users, significantly outperforming similar titles in the market [7][10] User Engagement and Demographics - The game employs a popular "search and fight" gameplay style, appealing to young players' preferences for social interaction and entertainment [7][10] - Many players report spending substantial amounts on in-game purchases, with some claiming to have spent over 4,000 yuan since starting to play [11] Regulatory and Ethical Concerns - There are growing concerns regarding the protection of minors, as many parents have reported difficulties in obtaining refunds for unauthorized charges made by their children [3][4][5] - The current regulatory framework poses challenges for parents seeking to prove that the charges were made by minors, highlighting a gap in the enforcement of minor protection policies [5][12] Company Strategy and Future Outlook - Giant Network aims to continue optimizing resource allocation for "Supernatural Action Group" to enhance both user satisfaction and commercial value [11][12] - The company is at a crossroads, needing to balance its commercial success with social responsibility, particularly in addressing the issues surrounding minor protection and refund processes [13]