消费者尝鲜抢购AI手机，36款新品亮相“广货行天下”手机专场

Core Insights - The "Guanghuo Goes Global" Spring Action mobile promotion event was held in Dongguan, showcasing 36 AI smartphones from six leading companies, aiming to boost short-term consumption and long-term brand building [1][3] Industry Overview - Guangdong is the most significant smartphone manufacturing hub in China and globally, with a production volume of 683 million units in 2024, accounting for 40.9% of the national total [1] - Dongguan contributes 28.6% of Guangdong's smartphone production, hosting major companies like Huawei, OPPO, and VIVO, with an industry support rate exceeding 90% [1] Market Dynamics - The combined market share of VIVO, Huawei, and OPPO reached 47% in the domestic market by Q3 2025, indicating strong market consolidation [1] - The event emphasized the quality and variety of Guangdong smartphones, with a focus on high-quality, cost-effective products [3] Promotional Strategies - The event featured a blend of online and offline marketing strategies, including live streaming and interactive experiences to enhance consumer engagement [4][5] - Discounts ranging from 60% to 90% were offered through various promotional methods, significantly increasing consumer interest and sales [5] Sales Performance - VIVO anticipates a 2-3 times increase in sales during the Spring Festival compared to regular periods, driven by promotional activities [3] - The event successfully elevated the visibility and market influence of Guangdong's consumer electronics, with many companies reporting record sales [5]