雅客品牌焕新：一场长期主义下的青年共创

Group 1 - The core viewpoint of the article highlights the transformation of the Chinese consumer market, particularly among young consumers who exhibit a dual demand for immediate emotional gratification and long-term security [1] - Young consumers hold significant influence in the trillion-dollar Chinese snack market, prompting brands like Yake to adapt and engage with this demographic through sustainable interactive ecosystems [1][29] - Yake's strategy includes the launch of innovative products like "Yake Konjac Money Belly," which addresses health and taste concerns, and is positioned as a leading product under the "salty-sweet drive" strategy [3][29] Group 2 - The creative campaign initiated by Yake received over 10,291 submissions from universities, showcasing diverse interpretations of the product's core and brand spirit [5] - The campaign's success extended to social media, generating over 13.6 million total exposures across platforms, demonstrating the effective engagement of young consumers [7][16] - Yake's campus outreach involved immersive experiences across eight cities, fostering deep connections with over 10,000 students through interactive brand classrooms [13][16] Group 3 - The culmination of Yake's efforts was showcased at the "Youth Gala," where the brand's connection with young consumers was validated through recognition and awards, including being named "Most Loved Vitality Brand" at the 32nd China International Advertising Festival [25][29] - The brand's strategy emphasizes emotional value and cultural resonance, moving beyond mere product functionality to establish a deeper emotional connection with youth [29][33] - Yake's long-term commitment to youth engagement has resulted in nearly 40,000 creative submissions and significant exposure, positioning the brand for sustained relevance and innovation [29][33]