合百集团：深度挖掘中华老字号品牌文化价值 积极探索创新营销新模式

Core Viewpoint - The company, HeBai Group, is focusing on enhancing its market competitiveness and operational efficiency by leveraging traditional Chinese brand culture and innovative marketing strategies since 2025 [1] Group 1 - HeBai Group is recognized as a leading comprehensive commercial trading enterprise in Anhui Province [1] - The company has launched several initiatives, including the opening of the first JD Outlet flagship store in Anhui and the upgrade of its HeJiaFu JOY 3.0 innovative store [1] - The company aims to capitalize on consumer opportunities presented by the Spring Festival event in Hefei, creating diverse consumption scenarios to better meet the needs of different customer segments [1]