淘宝闪购“春节八大举措”保障关怀骑士：近20亿元跑单激励、火车票补贴、新春礼包、年夜饭......

Core Insights - Taobao Flash Delivery is investing nearly 2 billion yuan to support urban riders during the Spring Festival, implementing eight major care measures to enhance their income and well-being [1][3][6] Group 1: Financial Incentives - From February 4 to March 3, Taobao Flash Delivery will provide subsidies to urban riders, including pre-festival, mid-festival, and post-festival rewards, potentially increasing their income by thousands to tens of thousands of yuan compared to regular days [3] - A total of 4.5 million yuan will be allocated for winter equipment upgrades for urban riders, including free distribution of winter gear such as windproof masks and thermal gloves [8] Group 2: Community Support Initiatives - Taobao Flash Delivery has partnered with Fliggy and Alipay to offer train ticket subsidies of 50-100 yuan for riders returning home or going back to work during the Spring Festival [5] - The "Spring Festival Package" includes meal support for riders, with special events in seven cities providing up to 2,600 yuan in red envelopes for group dining [6] Group 3: Service Enhancements - The "Tap to Enter" feature has been launched in 9,113 communities across 237 cities, facilitating easier access for riders delivering meals [5] - Free smart locker storage rights will be gradually issued to urban riders, improving delivery efficiency and experience [5]