热衷“捡漏”的年轻人，让奥特莱斯成了实体商业“香饽饽”

Core Viewpoint - The outlet industry in China is experiencing robust growth, driven by changing consumer behavior and a strong demand for discounted luxury goods, making it a resilient sector in retail real estate [1][2][6]. Group 1: Market Performance - From July 2024 to June 2025, 205 quality outlet projects in China are expected to achieve sales of 180 billion yuan, a year-on-year increase of 8.9%, with nearly 900 million visitors, reflecting a 12.5% increase [1]. - During the New Year holiday, the sales at the Bailian Outlet in Shanghai exceeded 100 million yuan, marking a 106.2% year-on-year increase, with foot traffic reaching 259,000, up 64% [2]. - In the third quarter of 2025, 108 operating outlet projects reported an average sales growth of 12% and a foot traffic increase of 15.4% compared to 2024 [3]. Group 2: Consumer Trends - Consumers are increasingly returning to rational spending, prioritizing value for money, which aligns with the offerings of outlets that focus on sports, leisure apparel, and lifestyle products [1][6]. - The Z generation is emerging as a significant consumer group, emphasizing high-quality products at competitive prices, with over 80% of young consumers using social media to find discount information [6][7]. Group 3: Industry Dynamics - The outlet sector is attracting more players, with traditional shopping center developers entering the market, and new projects being launched in cities like Wuhan and Chengdu [4]. - The shift from discount shopping to a lifestyle experience is evident, with many outlets incorporating dining, entertainment, and family-friendly activities to enhance consumer engagement [7][9]. Group 4: Future Outlook - The outlet industry is expected to maintain its high growth trajectory, supported by an expanding middle-class consumer base and stable demand for branded products at deep discounts, even during economic fluctuations [8].