莎莎国际第三季度整体营业额为11.59亿港元 按年增长12.5%

Core Insights - Sasa International (00178) reported a total revenue of HKD 1.159 billion for the third quarter from October 1 to December 31, 2025, representing a year-on-year growth of 12.5% [1] - Offline sales reached HKD 0.952 billion, up 12.0% year-on-year, accounting for 82.2% of total revenue, while online sales amounted to HKD 0.207 billion, increasing by 14.9% year-on-year, making up 17.8% of total revenue [1] - The company operated 159 offline stores as of December 31, 2025, an increase of four stores compared to the same period last year [1] Group Performance - The offline sales in Hong Kong and Macau rose by 11.8% to HKD 0.852 billion, with same-store sales increasing by 14.7% [2] - Average transaction value and total transaction volume grew by 9.4% and 2.9% year-on-year, respectively [2] - Sales from traditional tourist areas such as Causeway Bay, Mong Kok, and Tsim Sha Tsui performed better than expected, with a noticeable increase in sales from mainland tourists [2] Online Sales and Market Segmentation - Online sales for the third quarter reached HKD 0.207 billion, reflecting a year-on-year increase of 14.9%, with mainland China being the largest online market, accounting for 47.5% of online sales [2] - The Hong Kong and Macau markets contributed 33.6%, while Southeast Asia and other regions accounted for 18.9% [2] - The company has seen stable growth across all online platforms, supported by improved supply chain stability [2] Marketing and Customer Engagement - The company actively engaged on popular social media platforms, particularly those used by mainland customers, to promote products and offers, enhancing the reputation of Sasa for "genuine products" and "quality service" [2] - This strategy has led to a continuous increase in the number of Sasa members [2]