兴业银行济南分行：金融暖护银龄岁月 聚力守护“银发”朋友美好生活

Core Viewpoint - The company emphasizes its commitment to elderly care through financial services, aiming to enhance the quality of life for the aging population by providing tailored financial products and services [1][3]. Group 1: Service Upgrades - The company has implemented systematic adaptations to its services to cater to the elderly, ensuring accessibility and warmth in service delivery [1]. - All branches are equipped with facilities such as reading glasses, wheelchairs, and medical kits, and have established dedicated service windows and fast-track services to reduce waiting times for elderly clients [1]. - Trained staff provide one-on-one guidance for elderly customers unfamiliar with digital banking, and a mobile financial service team is available for home visits to assist with account activation and transactions [1]. Group 2: Product Development - The company has launched a range of specialized retirement financial products designed for various demographics, including employees, rural residents, and new urban citizens, focusing on low-risk, stable returns, and flexible liquidity [2]. - Customized financial planning services are offered by professional advisors to help both younger and older clients optimize their retirement savings and asset allocation [2]. - The company has successfully opened thousands of personal pension accounts, broadening the reach of retirement security [2]. Group 3: Ecosystem Construction - The company aims to expand the concept of retirement finance beyond wealth management to encompass comprehensive lifestyle support for the elderly [2]. - A "Financial+" service ecosystem is being developed to meet the diverse needs of clients across all age groups, including retirement investment plans for younger clients and asset reviews for middle-aged clients [2]. - The company organizes engaging activities for the elderly, transforming financial service locations into community hubs that foster joy and interaction [2].