华伦天奴美妆被曝将退出韩国市场，欧莱雅开始优化品牌组合了？

Core Viewpoint - Valentino Beauty is set to exit the South Korean market as L'Oréal Korea decides to terminate its offline store operations, with department store counters already closed and the online store expected to cease operations in the first half of 2026 [2] Group 1: Company Operations - Valentino Beauty opened a pop-up store in Seoul's Hannam-dong in March 2022, marking its entry into the South Korean market [2] - Initial products like "Go Cushion" powder and "Rosso Valentino Lipstick" garnered significant attention upon launch, leading to the establishment of a formal store in Lotte Department Store [2] - The decision to exit is seen as L'Oréal's strategy to cut inefficient brands in the South Korean market and focus on its core product offerings [2] Group 2: Market Context - The South Korean beauty market is competitive, featuring not only international luxury brands like Chanel, Dior, and Yves Saint Laurent but also numerous local brands [2] - Valentino Beauty's market position is considered less distinctive compared to other international brands, particularly as it only has a physical presence in Lotte Department Store, which limits its offline channel reach [2]