Sou Hu Cai Jing·2026-01-20 10:17Industry Overview - The home building materials industry is experiencing a significant downturn, with many listed companies reporting declines in net profit or losses for 2025, reflecting common challenges faced across the sector [1] - The ongoing slump in the real estate market is the primary factor affecting demand for home building materials, leading to reduced engineering orders and weak retail market demand, which in turn has resulted in sales revenues falling short of expectations [1] - Intense market competition has pressured product prices, and the slow recovery of end-consumer spending has eroded gross margins for many companies [1] - Some companies have made substantial asset impairment provisions based on asset recoverability and industry outlook adjustments, further dragging down current profits [1] - Many companies are proactively implementing measures such as executive salary reductions, optimizing channels, and advancing global capacity layouts to improve efficiency [1] Company-Specific Insights - Mona Lisa (002918.SZ) expects a net profit of 45 million to 66 million yuan for 2025, a decline of 47.18% to 63.99% year-on-year, primarily due to intense competition and reduced orders from the real estate sector [3] - ILO Home (603326.SH) anticipates a net profit of 171 million to 190 million yuan for 2025, representing a year-on-year increase of 40.78% to 56.42%, driven by a differentiated brand strategy and improved retail operations [4] - Red Star Macalline (601828.SH) expects to report a loss for 2025, attributed to the ongoing downturn in the real estate market and a significant decline in rental income [4] - Jinyu Group (601992.SH) forecasts a loss of 900 million to 1.2 billion yuan for 2025, impacted by the downturn in the building materials and real estate sectors [5] - Haolaike (603898.SH) projects a net profit of 13.5 million to 20 million yuan for 2025, a decrease of 75.16% to 83.23% year-on-year, due to a sluggish home consumption market [5] - Qu Mei Home (603818.SH) expects a net loss of 110 million to 75 million yuan for 2025, with a reduction in losses compared to the previous year [6] - Songlin Technology (603992.SH) anticipates a net profit of 180 million to 210 million yuan for 2025, a decrease of 52.96% to 59.68% year-on-year, affected by macroeconomic challenges and trade tensions [6] - Meike Home (600337.SH) is also expected to report a negative net profit for 2025, influenced by macroeconomic fluctuations and insufficient market demand [7]