Elon Musk said automakers don't want to license Tesla FSD. We're starting to see why.

Core Insights - Legacy automakers are strategically hesitant to license Tesla's Full Self-Driving (FSD) software, as they prioritize developing their own automated driving technologies [1][5] Group 1: Automaker Strategies - Rivian is focusing on vertical integration by designing a proprietary chip for its autonomous driving system and is considering a robotaxi business [2] - Ford plans to develop its own eyes-off driving software by 2028, claiming that in-house development can reduce costs by 30% and enhance control over software integration [3][4] - Automakers are increasingly seeking in-house solutions to maintain brand identity and competitive advantage, rather than relying on external technology providers [6][7] Group 2: Technology Integration Challenges - The integration of software, sensors, and actuators is complex and costly when relying on multiple suppliers, making in-house development more appealing [8] - Experts suggest that automakers must define the level of autonomy desired by their customer base, which influences their technology choices [6][7] Group 3: Industry Tools and Accessibility - Nvidia's introduction of Alpamayo provides automakers with AI models and simulation tools to develop self-driving technology, making Tesla's FSD license less attractive [9][10] - Alpamayo is not a plug-and-play solution but a toolset that supports automakers in enhancing their own autonomous systems [11] - The availability of tools like Alpamayo is said to democratize autonomous vehicle development by lowering costs and training times [12]