Elon Musk said automakers don't want to license Tesla FSD. We're starting to see why.

Elon Musk has called legacy automakers' hesitancy to license Tesla's Full Self-Driving software "crazy," but a slew of industry moves show that their reluctance is strategic. In recent weeks, more automakers have released roadmaps to build key pieces of automated driving software rather than outsourcing the technology. Because automakers see vehicle tech as a brand-defining component, a Tesla license can become a hard sell.Rivian, for example, is going deeper into vertical integration by designing a propri ...