线上促消费 “2026全国网上年货节”在兰州启动

Core Viewpoint - The "2026 National Online New Year Goods Festival" has been launched in Lanzhou, aiming to promote traditional culture, enhance consumption quality, and stimulate consumer potential through various engaging activities [1][3]. Group 1: Event Overview - The festival is organized under the guidance of the Ministry of Commerce and includes a series of activities that resonate with public interests, focusing on themes such as cultural promotion and market connectivity [1]. - The event adopts a "1+N" format, with a central launch in Lanzhou and various supporting activities across five northwestern provinces and e-commerce platforms [1][3]. Group 2: Activities and Themes - The festival features five main thematic activities: "Sweet Taste of Gansu," "Quality Home Refresh," "Digital Enjoyment of Life," "Silk Road Adds New Year Flavor," and "Enjoy Discounts with Payments," aimed at providing a diverse and high-quality consumer experience [3]. - Various local and online platforms will create a "New Year Flavor Map" and "New Year Goods List," showcasing non-heritage performances and cultural creative exhibitions to enhance the festive atmosphere [1][3]. Group 3: Exhibition and Market Setup - The launch event includes an exhibition area for Gansu's quality products and non-heritage items, with food and goods markets set up in key locations to create differentiated consumer experiences [4]. - The markets will feature local specialties, non-heritage products, traditional liquor, and cultural creative items, catering to diverse consumer needs during the festival [4].