Core Insights - To succeed in the overseas market by 2026, brands must integrate seamless experiences, precise consumer signals, and deep emotional resonance to create a synergistic effect that drives consumer loyalty [3][4][5] Group 1: Marketing Strategies - The marketing path to winning the overseas market in 2026 emphasizes that relying solely on products is insufficient; brands must create a cohesive experience that resonates emotionally with consumers [3] - AI is becoming a decisive factor in marketing strategies, with predictions indicating that the global digital advertising market will continue to grow at a double-digit rate, reaching an 81% penetration in the overall advertising market by 2026 [3][4] - Brands are encouraged to rethink how they deliver information, focusing on integrating product information seamlessly into consumers' daily lives through interactive content and environmental technology [3][6] Group 2: Emotional Connection and Authenticity - Authenticity and emotional connection with products are crucial, as highlighted by Amazon Live's success in creating "real moments" that aid consumer decision-making [4][5] - The long-tail effect of live streaming is significant, as emotional connections established during live sessions can influence future purchasing decisions [4] - Brands should focus on creating content that is both educational and entertaining, leveraging influencer-generated content to build long-term brand loyalty [5][7] Group 3: AI and Personalization - The introduction of generative AI tools, such as Alexa+, aims to create a comprehensive AI assistant that personalizes user experiences across shopping and entertainment [5][6] - As consumer engagement shifts from browsing to interacting with AI, brands must present useful and informative content within these dialogues to remain competitive [7] - The integration of AI in advertising is transforming marketing into a blend of experience, science, and art, where brands must balance creativity with data-driven insights [7]
2026品牌出海，解码海外消费者的“品牌挚爱公式”
3 6 Ke·2026-01-20 11:08