Core Insights - The training session led by Zhang Guohua emphasized the unique value and irreplaceability of airport advertising in the context of a multi-media ecosystem, highlighting its role in brand marketing and city image representation [2][1] Group 1: Industry Trends - Airport advertising is characterized by three key traits: scarcity of scenes, precise audience targeting, and brand empowerment, which collectively enhance its value [2] - The industry is shifting towards standardization, technological integration, and value enhancement, necessitating the adoption of new technologies like AI and AR to revitalize traditional media [2] Group 2: Strategic Recommendations - Airport advertising should embrace new technologies such as AIGC, interactive media, and naked-eye 3D to reform pricing mechanisms and optimize services [2] - The company aims to build a media matrix, shape city-specific media, accelerate data-driven and programmatic advertising, and enhance self-promotion to attract brands [2] Group 3: Future Outlook - The training reinforced confidence in the development of airport advertising and provided methods for overcoming challenges, with a commitment to innovation driving high-quality growth in the sector [2]
中国广告协会会长张国华赴首都机场集团传媒公司授课 解析机场广告行业趋势与破局路径
Zhong Guo Min Hang Wang·2026-01-20 11:26