TENCENT(HK:00700) Xin Lang Cai Jing·2026-01-20 11:38Core Insights - WeChat's official account announced that by 2025, global cross-border and overseas users will exceed 5 billion uses of mini-programs [1][3] - WeChat mini-program services have expanded to cover 100 countries and regions globally, with cross-border payments available in 78 countries and supporting 36 currencies [1][3] - The transaction amount completed through mini-programs in the second half of 2025 is expected to grow by over 70% year-on-year [1][3] User Growth and Demographics - Chinese outbound users' transaction amounts via mini-programs have increased by 60% year-on-year, with significant potential seen in the 35-55 age group [1][3] - Monthly transaction counts for transportation mini-programs have surged by over 140%, while restaurant services have seen a growth of over 50% [1][3] - Mini-program services now span across 108 different industry segments [1][3] Regional Performance - Rapid growth has been observed in regions such as Malaysia, Singapore, Italy, and France, with Malaysia's monthly transaction counts increasing by over 90% and Singapore by 80% [1][3] - Italy has experienced an explosive growth in monthly transaction amounts, achieving over 300% increase [1][3] Local User Engagement - Local users overseas have shown a 70% year-on-year increase in transaction amounts, while inbound users have seen a 50% increase [1][3] Payment Features - WeChat has introduced features allowing overseas users to make payments directly within mini-programs using international credit cards like Visa and Mastercard, as well as local e-wallets such as PayNow and Bank of China Macau [1][3] New Marketing Initiatives - WeChat Pay has launched a "Social Rebates" feature, which helps merchants convert each transaction into new traffic growth points, significantly enhancing new customer acquisition efficiency [2][4]