iQIYI(US:IQ) 智通财经网·2026-01-20 11:54Core Viewpoint - iQIYI has announced a new revenue-sharing model for its professional production content, effective February 1, 2026, which aims to enhance collaboration with content partners across various media types [1][3]. Group 1: New Revenue-Sharing Model - The new revenue-sharing model will cover eight business segments, including movies, series, micro-dramas, animated dramas, animation, children's content, documentaries, and knowledge-based content [1]. - All content partners will calculate their earnings based on a unified formula of "platform revenue × sharing ratio," providing a clearer understanding of income from collaborative content [3]. Group 2: Importance of Revenue-Sharing Content - Revenue-sharing content is a crucial part of iQIYI's content ecosystem, enriching the platform's offerings and stimulating industry creativity [3]. - The new rules will allow for differentiated sharing ratios based on whether the content is exclusive or a platform premiere, catering to the unique characteristics and commercial value of different content types [3]. Group 3: Evolution of the Revenue-Sharing Model - Since the introduction of the revenue-sharing model in the online film sector in 2014, iQIYI has successfully expanded this model across multiple content categories, creating benchmark works with high popularity, reputation, and commercial value [4]. - The new regulations aim to deepen the relationship between the platform and content partners, transitioning from simple revenue sharing to a collaborative value creation approach [4]. Group 4: Future Directions - iQIYI plans to leverage AI technology to enhance content creation efficiency and innovation, encouraging creators to focus on producing high-quality content that aligns with commercial returns [4]. - The company aims to explore new industry opportunities with content partners to meet diverse entertainment needs and promote a healthier, more sustainable content ecosystem [4].