启动上市计划，绽妍生物晚不晚？

Core Viewpoint - Zhan Yan Biotechnology Co., Ltd. has initiated the listing guidance process to publicly issue shares and list on the Beijing Stock Exchange, aiming to leverage capital market support for sustainable development and increased competitiveness in the beauty industry [2] Company Overview - Zhan Yan Biotechnology was established on December 6, 2019, with a registered capital of 61.62 million yuan, and is led by Zhang Yingting, who holds 62.1551% of the shares [3] - The company specializes in the research, production, and sales of biomedical materials, dermatological skincare products, and biological raw materials, with brands including Zhan Yan and Zhan Xiao Yan [3] - The Zhan Yan brand was launched earlier in 2015, focusing on medical research collaboration, offering products for sensitive skin repair [3] Financial Performance - Projected revenues for Zhan Yan Biotechnology are 486 million yuan and 597 million yuan for 2023 and 2024, respectively, with net profits of approximately 68.48 million yuan and 73.50 million yuan [3] - The gross profit margins are expected to be 62.33% and 68.34% for the same years [3] Market Position and Competition - Zhan Yan's development appears to be lagging behind competitors like Fulejia and Beitaini, which have already established themselves in the capital market and achieved significant revenue growth [4] - Fulejia and Beitaini reported revenues of 1.93 billion yuan and 5.5 billion yuan for 2023, respectively, indicating a strong market presence [4] Strategic Considerations - The company faces challenges in balancing strategic choices and investments between raw material supply and brand products [5] - The competitive landscape includes not only established brands but also new entrants in the medical beauty product segment, increasing market pressure [5] - Zhan Yan's revenue is primarily derived from offline channels, with a significant portion coming from distributors and hospitals, which poses a challenge for transitioning to an online-focused market [5]